“From that high-quality input that has a lot of different permutations, then doesn’t need to say anything anymore - now it is purely AI-generated,” says Sultan of the generated voice. Spotify wouldn’t say how long this process takes, or detail the specifics, noting that the technology is evolving and referring to it as its “secret sauce.” There, he was instructed to read various lines using different emotions, which are then fed into the AI model. To make Spotify’s AI voice sound natural, Jernigan went into the studio to produce high-quality voice recordings, while working with experts in voice technology. There should be no such similar concern with Spotify’s feature, given it’s even called an “AI DJ.” But its implementation within Duplex led to criticism, as the AI dialed businesses on behalf of the end user, initially without disclosing it wasn’t a real person. You can hear excitement for certain types of genres,” he says.Ī natural-sounding AI voice isn’t new, of course - Google wowed the world with its own human-sounding AI creation years ago. “When you hear the AI DJ, you will hear where the pause is for breathing. It is about the emotion in the voice,” explains Spotify’s head of Personalization, Ziad Sultan, in a conversation with TechCrunch after Stream On wrapped. “The reason it sounds this good - that is actually the aim of the Sonatic technology, the team which we acquired. And unlike ChatGPT, which is trying to create answers by distilling information found on the wider web, Spotify’s more limited database of musical knowledge ensures the DJ’s commentary ends up being both relevant and accurate. Using OpenAI’s Generative AI technology, the DJ is then able to scale their commentary to the app’s end users. To create the commentary that accompanies the music the DJ streams, Spotify says it leveraged its own in-house music experts’ knowledge base and insights. With the app’s revamp, the DJ will appear at the top of the screen under the Music subfeed for subscribers, serving both as a lean-back way to stream favorite music and as a means to push free users to upgrade. and Canada, the DJ is designed to get to know users so well that it could play whatever you want to hear with a press of a button. Introduced in late February to Spotify’s Premium subscribers in the U.S. Though the highlight from Spotify’s Stream On event was the mobile app’s revamp, which now focuses on TikTok-like discovery feeds for music, podcasts, and audiobooks, the AI DJ is now a prominent part of the streaming service’s new experience. These new tools don’t necessarily have to be limited to a single feature, Spotify believes, which is why it’s now experimenting with other applications of the technology. But under the hood, the feature leverages the latest in AI technologies and large language models, as well as generative voice - all of which are layered on top of Spotify’s existing investments in personalization and machine learning. last week, the AI DJ curates a personalized selection of music combined with spoken commentary delivered in a realistic-sounding, AI-generated voice. Launched just ahead of the company’s Stream On event in L.A. READ MORE: HOW TO GET SPOTIFY’S PLAYLIST IN A BOTTLE FEATUREįor those who do have access but haven’t been able to locate the new Spotify DJ feature, it’s pretty straightforwards.Spotify has bigger plans for the technology behind its new AI DJ feature after seeing positive consumer reaction to the new feature.Listeners resonated with X, so he was chosen as the voice of the new DJ feature. X is Spotify’s Head of Cultural Partnerships and previously voiced the streaming app’s first morning show, The Get Up. Spotify recently acquired Sonantic, a dynamic AI voice generator which brings to life the voice of Xavier “X” Jernigan as the DJ. ![]() The new feature utilizes OpenAI technology to create a DJ who chooses music personally selected for your listening tastes. It is an “AI guide that knows you and your music taste so well that it can choose what to play for you,” the streaming company explains in a newsroom release. Spotify has soft-launched it’s new music feature led by artificial intelligence.
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